The Serra Residences is a real freehold private condominium launch at Bassein Road in Novena, unveiled by Far East Organization on 2 October 2026 and opened for sales on 16 October. The development contains 133 apartments in one 28-storey tower, including two penthouses, on a 4,774.8-square-metre freehold site. The developer announced guide prices from approximately S$3,120 per square foot, including a 710-square-foot two-bedroom-with-study home from S$2.22 million. Its launch-weekend statement, reported on 18 October, recorded 25 units sold at a transaction average of S$3,460 per square foot. That is a dated result, not a current guarantee of price or inventory.
The project offers homes from two-bedroom-with-study to five-bedroom premium, with a 50-metre lap pool, full-size tennis court and larger Summit residences on its upper floors. The developer estimated Temporary Occupation Permit for the fourth quarter of 2030, meaning this is a 2027/2028 housing-planning and purchasing guide, not a promise of keys in those years. The location near operating Novena MRT, HealthCity Novena and the evolving 2 Moulmein Road heritage precinct may benefit some families, but those wider public developments have independent schedules. This guide separates a freehold private-property purchase from HDB BTO and EC rules, explains dated sale figures and helps readers assess the actual cost, household needs and delivery timeline.
- Far East Organization press release dated 2 October 2026; previews from that day and official booking from 16 October
- Freehold private condominium on Bassein Road, Novena, District 11—not subsidised HDB or Executive Condominium housing
- One 28-storey residential tower with 133 homes and two penthouses
- Site 4,774.8 square metres or approximately 51,396 square feet, amalgamating former Pastoral View and adjacent land
- Developer launch guide from S$3,120 psf; 710 sqft two-bedroom-plus-study from S$2.22 million
- 18 October launch-weekend reported sales: 25 of 133 units, 18.8% of whole development
- Initial phase released 113 units; 25 sales represent about 22% of that released phase
- Reported average transacted price for 25 sold units: S$3,460 psf; range S$3,123 to S$4,200 psf
- Larger 2,669-sqft penthouse reportedly sold at S$11.21 million, S$4,200 psf; not representative of average family budget
- Homes comprise two-bedroom with study to five-bedroom premium; 22 larger units include private lift access
- Resident facilities include a 50-metre lap pool, full-size tennis court, gym and gardens
- Original developer expected TOP in fourth quarter 2030; exact contractual possession must be checked
- Novena MRT is operating on the North–South Line; developer describes roughly an eight-minute walk
- HealthCity Novena’s 17-hectare healthcare, education and wellness programme is a wider precinct, not private condo common property
- 2 Moulmein Road historic complex planned as lifestyle destination with 44 conserved buildings and a Q1 2027 target; opening must be verified
- Nearby schooling includes institutions in the Balestier and Novena area, but address proximity never guarantees school admission
- Freehold tenure differs from a 99-year lease but cannot guarantee future capital appreciation
- Buyer budget must include private property stamp duties, mortgage, maintenance, tax, insurance and contingency
- No HDB BTO ballot, Enhanced CPF Housing Grant or new EC MOP applies to the conventional private property
- Prices and sold-count figures were published October 2026 and may not reflect exact availability on 7 November
Editorial review dated 7 November 2026. Dated October prices and sales figures are not live inventory. The Q4 2030 TOP is an estimate, not a current occupation date. This independent article provides information, not a reservation service.
Chapter guide: actual freehold launch, Novena, family budget and next decisions
- 1. The direct answer: a real October 2026 freehold sales launch
- 2. The Bassein Road site and the former Pastoral View history
- 3. What freehold means and what it does not guarantee
- 4. Why S$3,120 and S$3,460 psf are both reported
- 5. Reading the 25-unit launch result without pressure
- 6. The Summit, premium homes and private lifts
- 7. The two penthouses and why headline deals can distort expectations
- 8. Facilities: a 50-metre pool and a full-size tennis court
- 9. Why the first residential floor starts above street level
- 10. Novena MRT and the true value of proximity
- 11. HealthCity Novena is public healthcare infrastructure, not condo property
- 12. The 2 Moulmein Road heritage precinct and Q1 2027 target
- 13. The North–South Corridor and future transport improvements
- 14. Schools around Novena and the address problem
- 15. Freehold premium and its limits in an affordability decision
- 16. Buying a conventional private condo versus EC or BTO
- 17. A 2030 completion horizon changes the 2027/2028 question
- 18. How to check real prices and unit availability
- 19. A practical 2027/2028 source-and-household tracker
- 20. Conclusion: a real freehold launch with a later occupation date
- Household and buyer scenarios
- Frequently asked questions
- Official sources and related reading
1. The direct answer: a real October 2026 freehold sales launch
Far East Organization announced The Serra Residences in early October, opened previews on 2 October and started official bookings on 16 October. This is a completed consumer launch milestone rather than a developer bidding for land. The project already had its property identity, freehold tenure, general apartment mix and introductory pricing available for people to assess. A family can therefore ask about a real approved apartment, although the current available inventory still needs verification.
The 18 October coverage reported that twenty-five homes sold over the launch weekend, representing about 18.8% of the total 133-unit project. The developer initially released 113 units, so the same twenty-five amounted to roughly twenty-two percent of that released phase. Both proportions describe legitimate but different denominators.
Readers must not turn that dated response into a November availability promise. More transactions can occur after a launch weekend; options can change and an individual apartment may be removed from the list. Only the authorised seller can confirm a real unit and current price.
A 2027 or 2028 buyer should also note the long occupation horizon. Expected TOP was fourth-quarter 2030, so a booking now is not an apartment ready for moving in during the next two years.
2. The Bassein Road site and the former Pastoral View history
The project uses the land of the former Pastoral View condominium and an adjoining plot assembled by Far East Organization. The freehold site measures roughly 4,774.8 square metres, or 51,396 square feet. This background explains why the property differs from many new projects built on government-released 99-year leasehold land. It reflects an assembled freehold landholding rather than a recent URA land bid.
That historical distinction should not be confused with a conservation claim. An en-bloc redevelopment can replace an older apartment building with a newly approved tower, but a new building does not inherit the original project’s floor plans or facilities. The developer’s current residential programme stands on its own.
The surrounding Novena area includes older housing, offices and medical institutions. These can make it appealing for someone who wants to remain in a mature city-fringe neighbourhood without waiting for an entirely new town centre.
A buyer should identify the precise site boundary, road entrance and surrounding buildings. Two developments on nearby streets may have different access, sun exposure and legal tenure. The freehold label is important, but the actual home remains the object of the purchase.
3. What freehold means and what it does not guarantee
Freehold tenure is one of the most distinctive characteristics of The Serra Residences. It differs from the ninety-nine-year leasehold commonly associated with Government Land Sales projects, where the remaining lease diminishes with time. For some families, freehold ownership may suit long-term holding or estate planning preferences, subject to the actual title and applicable law.
However, freehold does not mean maintenance is free, building systems never wear out or market prices only move upward. A freehold condominium still incurs property taxes, common-property charges, insurance, major repairs and future decisions by its management. Owners also remain exposed to market demand and borrowing conditions.
A long-term buyer should judge the value of tenure together with building quality, financial cost and location. A relatively expensive freehold home might be appropriate for one household and unnecessarily costly for another. The latter may prefer a more affordable leasehold home with a better layout or shorter commute.
Avoid treating freehold scarcity commentary as a guaranteed resale forecast. It is a meaningful ownership attribute, not a substitute for careful unit-level due diligence.
4. Why S$3,120 and S$3,460 psf are both reported
The developer’s 2 October guide pricing started from approximately S$3,120 per square foot, with a two-bedroom-with-study unit of 710 square feet indicated from S$2.22 million. The 18 October launch-weekend report later cited an average of S$3,460 per square foot across the twenty-five homes sold. These figures are different because they answer different questions: the entry guidance and the mix of actual early transactions.
The sold mix included larger premium apartments and a penthouse, which can lift the reported transaction average above the initial entry guidance. An apartment of a particular size or floor may cost more or less than the opening average. The average is not an offer to purchase any home at that exact rate.
Property buyers should obtain an authorised unit-specific price and floor area, then compare the absolute purchase cost with financing capacity. A price-per-square-foot shorthand can conceal substantial differences in budget between a two-bedroom and a large family unit.
Dated figures are useful context but not current stock quotations. The household should never use an old average as the sole basis for a bank loan application or reservation payment.
5. Reading the 25-unit launch result without pressure
Twenty-five homes sold out of 133 does not tell readers that every other unit was freely available at the end of October. The developer initially released 113 units, and twenty-five sales represented about twenty-two percent of that group. The remaining homes may include reserved, unlaunched or differently priced apartments. Individual status can change after the report.
A buyer may encounter aggressive comparisons with projects that sold ninety percent of their units on the first day. Those projects differ in location, product size, prices and audience. A smaller freehold Novena development may attract a different group than a large suburban condominium connected to a train station. Comparing percentages without those circumstances can be misleading.
The right household questions are whether the apartment has appropriate space, whether the location serves actual destinations and whether the total cost is manageable. A project does not become suitable simply because others bought it quickly, nor unsuitable solely because take-up was slower.
Verify genuine availability and consider the specific unit calmly. The correct measure of a housing decision is the quality of life and financial resilience it creates over years.
6. The Summit, premium homes and private lifts
Far East Organization divides The Serra Residences into a main residential tier and an upper-level Summit collection. Lower and middle floors include two-bedroom-with-study through four-bedroom apartments, while higher floors offer larger four- and five-bedroom homes and two penthouses. The developer identifies twenty-two units with private lifts. These variations can make the experience of living in the same tower quite different.
Private lift access may be attractive to households that value privacy or want easier movement with children and groceries. It may also come with different spatial arrangement and purchase cost. A resident still needs to understand maintenance, access and emergency procedures rather than assume private lift means no shared responsibilities.
For families, bedroom count should be examined alongside circulation, usable floor area, ventilation and bathrooms. A large premium home may better accommodate multigenerational living, but the additional cost needs justification in real household needs.
The legal purchase relates to a specific unit. General descriptions of The Summit cannot replace that apartment’s approved floor plan and disclosed facilities.
7. The two penthouses and why headline deals can distort expectations
The launch coverage reported the sale of a larger penthouse measuring about 2,669 square feet for S$11.21 million, equivalent to roughly S$4,200 per square foot. This is useful as a verified transaction example but not an entry price, ordinary family budget or reliable predictor of what remaining apartments must cost.
A penthouse can have substantial floor area, different outdoor spaces, high-level outlook and private access. Those characteristics make it difficult to compare directly with a 710-square-foot two-bedroom home. Calculating a project-wide value from the most expensive transaction would create a distorted view.
A family buying for occupation should concentrate on the size it needs and the monthly cost it can sustain. A rare high-priced transaction may show demand among some buyers but does not prove that every unit will rise in value.
Use the penthouse sale as a dated example of the product spectrum, not as a reason to hurry, stretch financing or predict a future resale premium.
8. Facilities: a 50-metre pool and a full-size tennis court
The developer describes a 50-metre lap pool, a full-size tennis court, fitness spaces, landscaped gardens and family facilities. These are notable for a development with just 133 homes. A household that regularly swims, plays tennis or hosts family events might value the convenience of facilities within its residential environment.
But facilities create maintenance obligations. Pools, courts, lifts, landscaping and common systems need staff, cleaning and long-term repair. The cost is shared through management contributions. A small development may provide a relatively high level of shared amenities per residence, but that does not guarantee fees will be low.
A prudent buyer should ask which facilities are approved, how they are accessed, what the expected maintenance amount is and whether booking rules limit regular use. A desirable feature may be less valuable if it is rarely available when the household needs it.
An apartment’s own layout, accessibility and affordability should remain primary. A resort-style feature cannot compensate for an unsuitable home or a fragile mortgage.
9. Why the first residential floor starts above street level
Far East Organization says homes begin at level four, with the lower portion of the building and arrival arrangement used to create separation from the street. The intent is to improve privacy and provide room for shared facilities, including the elevated pool. This is a specific design decision in response to the compact urban site.
Elevation can reduce some direct street exposure, but it does not automatically eliminate noise, traffic or overlooking from neighbouring buildings. A family should inspect the actual stack, orientation and view in the approved plan. A home facing a busier approach may feel different from one facing quieter residential buildings.
The arrangement also affects vertical circulation. Residents need lifts and accessible routes from the arrival level to apartments, parking and facilities. Seniors or people with mobility requirements should assess the complete journey.
Good architectural design can make dense city living comfortable, but its success should be judged through actual usable spaces, private access and management rather than a slogan about privacy alone.
10. Novena MRT and the true value of proximity
Novena MRT operates on the North–South Line. The developer describes the station as about an eight-minute walk from The Serra Residences. That estimate is a useful starting point, but every resident should consider the actual entrance, crossings and preferred route. A person using a mobility aid may take a different path from a commuter walking quickly.
Novena’s location can support trips to central Singapore, surrounding medical facilities and parts of the north. Yet a family whose members work in the east or west may still face transfers. The station’s existence is not a guarantee of short travel to all destinations.
For a household with children, the ordinary day may include school pickup, groceries and visits to parents. Map those journeys in addition to work travel, with realistic rain and evening conditions.
An apartment near an established station can be valuable because the transport is operating now, not merely planned. The value is personal and should be considered alongside purchase cost and room requirements.
11. HealthCity Novena is public healthcare infrastructure, not condo property
The Serra Residences lies near HealthCity Novena, a major healthcare precinct combining hospitals, medical education, research and planned green and community spaces. Far East Organization’s announcement describes a seventeen-hectare broader programme. Some buyers, including healthcare workers or families who regularly need medical services, may see practical benefits in the location.
But purchasing an apartment does not provide priority medical appointments or guarantee access to every clinical department. Referral, insurance and hospital capacity operate under separate healthcare arrangements. A hospital nearby is an advantage only when its services and journey meet the household’s actual needs.
HealthCity’s planned green corridors and future facilities also have their own project timetables. They should not be described as fully operational simply because a master-plan image includes them.
A household should distinguish existing clinics, hospitals and travel routes from proposed improvements. The private home has its own management and costs; the public healthcare precinct is a separate infrastructure investment.
12. The 2 Moulmein Road heritage precinct and Q1 2027 target
Far East Organization notes that the historic 2 Moulmein Road site, with forty-four conserved buildings, is being transformed into a lifestyle destination. The developer’s October release said it was targeted for opening in the first quarter of 2027, with dining, arts, wellness and other activities envisaged. This is relevant context for people who enjoy living in a district with heritage and public places.
However, a target is not proof that every building and tenant will open on the same date. The actual operator, restoration progress and permitted public access should be checked through subsequent official notices. A private condominium buyer cannot assume these buildings are part of the apartment’s facilities or that access is guaranteed without public rules.
Heritage can enrich neighbourhood identity, but it also involves conservation and maintenance that may shape what kinds of uses are possible. Not every part of a restored complex becomes a freely accessible park.
A family should value the precinct as a potential nearby amenity while preserving an ordinary routine that works with services currently operating.
13. The North–South Corridor and future transport improvements
URA and LTA’s North–South Corridor project is intended to improve bus, cycling and pedestrian connections between northern Singapore and the city. The corridor is described in the developer’s neighbourhood discussion because it could make Novena and adjacent areas better connected as work progresses.
Yet a future dedicated bus lane or cycling route has its own construction and operational schedule. It should not be counted as a service available today merely because an apartment brochure shows a future network. Residents may also experience works and changing road access before improvements are complete.
A household should measure current transport based on operating MRT and bus services, then note possible future benefits separately. The actual improvement to a particular commute depends on route, destination and when the relevant section opens.
A well-connected location matters over the long term, but no infrastructure project can guarantee a specific apartment’s resale appreciation or a fixed travel-time saving for every resident.
14. Schools around Novena and the address problem
The wider Novena and Balestier area includes established schools. The developer identifies several schools within broad proximity bands, which can help families explore daily travel possibilities. But no private condominium purchase guarantees admission to a school, and MOE registration follows its own phase, address and vacancy rules.
The timing is especially important because expected TOP is in the fourth quarter of 2030. A child entering primary school in 2027 or 2028 cannot assume the unoccupied future apartment will satisfy every address rule. Parents need a legitimate current schooling and housing plan until actual possession and any permitted address arrangements apply.
Caregiving travel also influences the decision. A grandparent who helps with school pickup may live far from the school even if the eventual apartment is in the same district.
The correct use of school proximity is to inform a wider family plan, not to justify a costly home based on a promised place that the developer cannot provide.
15. Freehold premium and its limits in an affordability decision
Marketing frequently compares freehold homes with 99-year leasehold developments. Freehold can support particular long-term ownership preferences, but it is not a coupon guaranteeing capital growth. Purchase price, building quality, future maintenance, market supply and interest rates all affect the actual financial result.
A family should make a complete budget from the quoted unit price, stamp duty, bank financing, property tax, insurance and maintenance charges. At a launch guide price of more than S$3,000 per square foot, small differences in floor area can translate to a significant absolute expense. A household should not stretch its finances merely for the tenure label.
Someone interested in inheritance planning should also understand how ownership, wills and title arrangements interact with family circumstances. A permanent land tenure does not remove other legal or practical complexities.
A home is first a place where people live. If a less expensive leasehold property better meets daily needs and preserves savings, that may be more suitable despite the freehold comparison.
16. Buying a conventional private condo versus EC or BTO
The Serra Residences is conventional private freehold housing, not a new Executive Condominium and not an HDB Build-To-Order flat. Initial EC household income ceilings, qualifying family nucleus rules and five- or ten-year EC MOPs do not automatically apply to this private property in the same way.
That flexibility does not mean the purchase is without rules. Bank financing, buyer’s stamp duty, additional duties where relevant, management contributions and residential-use requirements still matter. A household with existing HDB property must understand that property’s own MOP and purchase implications.
The Enhanced CPF Housing Grant for eligible HDB buyers cannot be transferred into the budget of this private condo merely because the government regulates housing. Similarly, EC-specific CPF grants have a different purpose.
Use the correct financial and legal product when comparing. A high-priced freehold unit can suit a family with sufficient resources, while a subsidised flat or older resale property may provide a better household outcome for another.
17. A 2030 completion horizon changes the 2027/2028 question
Far East Organization’s 2 October announcement gives an expected TOP in the fourth quarter of 2030. That is a real published estimate, but it is not a guarantee of keys in 2027 or 2028. A retail sale now and physical occupation later are different events, with separate financing and accommodation consequences.
A buyer whose family plans to expand or whose child begins school before 2030 needs interim housing. Maintaining an existing property or renting while paying progress instalments can be expensive. The purchase should be evaluated through the full period before and after completion, not only the showroom visit.
Actual legal possession terms depend on the purchase agreement and later project notices. The household should avoid non-refundable moving commitments until there is an authorised handover timetable.
A sensible 2027/2028 guide makes the distinction explicit: this is an opportunity to consider buying a future freehold home during those years, not a completed residence ready for them.
18. How to check real prices and unit availability
Far East Organization opened sales in October with 113 homes initially released and twenty-five sold over the first weekend. A third-party transaction page may subsequently display apartment numbers and prices, but its status can lag actual developer inventory. Buyers should treat such material as a reference to verify rather than a guaranteed reservation.
For an actual purchase, ask the authorised sales team for the current unit number, layout, selling price, payment schedule and any conditions. Confirm the developer and the prescribed legal documents before transferring money or sensitive personal information. The project is real, but an unsolicited guaranteed allocation can still be misleading.
Compare different floor levels and bedroom types for usability, privacy, sun exposure and maintenance costs. A large suite may be attractive while exceeding the household’s comfortable financing level.
The right purchase decision is made on a specific authorised home with known obligations. A project-wide average and a sales-gallery image cannot substitute for that information.
19. A practical 2027/2028 source-and-household tracker
Create a source record with the 2 October developer release: 133 freehold apartments, 28 storeys, 4,774.8-square-metre site, starting guide price and expected Q4 2030 TOP. Create a separate entry for the 18 October sales report: twenty-five purchases at an average S$3,460 psf, including the documented penthouse transaction.
Keep the live-unit row empty until checked through the authorised developer, with the check date recorded. Do the same for any changes to the TOP estimate or actual completion notices. This prevents a valid October fact from being repeated as though it were current inventory months later.
The household section should include maximum mortgage, remaining cash after duties, daily journeys, schooling, care and whether interim accommodation is affordable until completion.
A reliable tracker helps readers return when real news arrives without confusing developer guidance, media transactions and private family needs. It turns an attractive Novena property story into a practical decision process.
20. Conclusion: a real freehold launch with a later occupation date
The Serra Residences provides a distinctive 2026 private housing option in Novena: 133 freehold apartments, premium family and penthouse layouts, extensive shared facilities and access to an established medical and transport district. Its developer and October sales information establish a genuine consumer launch, including a starting-price guide and reported early transaction average.
Those figures must remain dated. The initial 25-unit sales result does not define present availability, a penthouse deal does not establish every apartment’s value, and freehold tenure does not guarantee future profit. Expected TOP in the fourth quarter of 2030 is also much later than the 2027/2028 search period.
Buyers should start with the actual available home, finances and family routine, then verify ownership and timing from authorised documents. Households requiring keys sooner should compare current housing alternatives.
A clear guide empowers people to distinguish a real purchase opportunity from assumptions about availability, school places and completion. That is more valuable than a fashionable central address alone.
Household and buyer scenarios
A family seeing the S$2.22 million two-bedroom guide
That was Far East Organization’s initial guide for a 710-square-foot two-bedroom-plus-study unit, not a universal quote for every apartment. The family should seek an actual available unit, floor plan and current price, then calculate stamp duty, financing and maintenance. A household needing more bedrooms should not stretch its living arrangements simply to obtain a freehold Novena address.
A buyer comparing S$3,120 and S$3,460 psf
The lower figure is an introductory guide starting price, while the higher one was the reported average of the first twenty-five sold units. They measure different things, and the sold mix included larger premium homes. Neither is a binding quote for a specific remaining apartment. Ask the authorised developer for the current unit price and use the full cost in financing calculations.
A couple needing keys before 2029
The developer’s expected TOP is Q4 2030. Buying during 2026 or 2027 would not ordinarily give immediate occupancy. If the couple has a marriage or school deadline earlier, it should budget interim accommodation and compare completed resale or rental homes. A showroom launch must not be mistaken for a keys-ready property.
An investor using the S$11.21 million penthouse sale as a benchmark
The large penthouse transaction of about 2,669 square feet at S$4,200 psf is an exceptional unit, not the normal price of a two-bedroom apartment. Future resale appreciation is uncertain despite freehold tenure. A financial model should use comparable units, realistic rental conditions and downside scenarios rather than one headline deal.
A senior seeking medical convenience
HealthCity Novena’s location may reduce travel for some healthcare needs, but admission, referral and appointment systems remain separate from housing ownership. Check actual walking routes, lifts and the department needed. A nearby major hospital does not remove the need for accessible daily groceries or a comfortable apartment layout.
A family hoping for a particular school
Property proximity alone does not guarantee Primary 1 admission. MOE’s registration rules and current residence requirements apply, and an uncompleted apartment expected in 2030 may not serve the child’s 2027 address needs. Keep a real education plan before buying a home on assumptions about school catchment.
An HDB owner considering a central freehold upgrade
Check current HDB MOP, loan redemption, CPF savings refunds and duties before planning an upgrade. The full resale headline is not necessarily available cash for the new condo. The family must also finance interim accommodation while construction proceeds. A purchase works when the total sequence remains affordable, not merely when a bank offers a loan.
A household with three generations
A larger Summit residence may provide bedrooms and privacy, but check bathroom access, storage, lift arrangements and ongoing maintenance. The premium price can be substantial. Buying more space helps only if it improves real daily care and the mortgage leaves enough money for healthcare, education and emergencies.
A buyer who sees 25 of 133 sold and assumes 108 are available
The initial phase released 113, not all 133, and the recorded twenty-five sales are an October snapshot. Other homes might be held, offered or sold later. The arithmetic difference is not a live inventory. Ask the developer to identify a lawful available unit and its current terms.
A tennis player drawn to the full-size court
The court and 50-metre pool may be attractive everyday amenities, but they are common property with usage rules and ongoing maintenance costs. Check booking arrangements and management fees. A household that seldom uses the facilities may prefer a less expensive development with an adequate internal layout.
Someone wanting unrestricted use of the 2 Moulmein Road site
The heritage complex’s planned lifestyle redevelopment is separate from the private condominium. Its Q1 2027 opening was a target in the October announcement, not a guarantee of every tenant or area being operational. Check later operator notices and public access rules before planning activities.
A commuter with a mobility aid
The developer suggests an eight-minute walk to Novena MRT, but the accessible route may differ from that estimate. Confirm footpaths, crossings and lift availability from the specific building. An apartment’s location is useful when end-to-end transport works, not simply when a station is geographically nearby.
A buyer assuming freehold means no recurring costs
Freehold ownership does not remove property tax, management charges, insurance and future repairs. A luxury development with relatively few homes and substantial amenities can have material shared expenses. Include these in the monthly budget and examine the actual management arrangements before committing.
A household concerned about street noise
The project raises residences above street level, but that design choice is not a universal acoustic guarantee. Unit orientation, neighbouring activity and higher-floor exposure can still affect comfort. Check the approved stack and surroundings, and do not accept a generic assertion that all homes are silent.
A buyer comparing it with a new EC
The Serra is conventional freehold private housing, not an EC subject to initial household income ceilings and EC MOP rules. It also lacks the separate EC CPF Housing Grant. Compare the actual legal purchase, financing and maintenance costs rather than transferring advantages across different housing schemes.
A family whose jobs are in different parts of Singapore
Novena MRT serves the North–South Line, but two adults may need very different journeys, and childcare or relatives may be elsewhere. Calculate all regular trips from the apartment entrance. Central geography can simplify some routines while making others more demanding, so the full household schedule should guide the purchase.
Frequently asked questions
What is The Serra Residences?
A 133-home freehold private condominium on Bassein Road in Novena.
Who is the developer?
Far East Organization.
When did sales begin?
16 October 2026, after previews from 2 October.
How tall is the building?
One residential tower of twenty-eight storeys.
How large is the site?
About 4,774.8 square metres or 51,396 square feet.
What price did the developer guide from?
Approximately S$3,120 psf, with a 710-sqft unit from S$2.22 million.
How many units sold at launch?
Twenty-five of 133, or 18.8%, reported on 18 October.
Was the first release all 133 homes?
No. Around 113 homes were released initially, and twenty-five sales represented approximately 22% of them.
What was the reported average sold price?
S$3,460 psf across the first twenty-five purchases.
How much did the larger penthouse sell for?
Around S$11.21 million for 2,669 square feet, according to launch reporting.
Which types of homes are available in the project?
Two-bedroom with study through larger four-, five-bedroom and penthouse types.
Are some homes served by private lifts?
Yes, the developer identifies twenty-two larger homes with private lifts.
Is there a full-size tennis court?
It is part of the developer’s advertised approved facilities, alongside a 50-metre lap pool.
Which MRT serves the area?
Operating Novena MRT on the North–South Line.
What is HealthCity Novena?
A nearby wider healthcare, medical education and research precinct; not private condo property.
When was TOP expected?
The developer indicated Q4 2030, subject to actual completion and purchase terms.
Are keys available in 2028?
The original expected TOP is later, and no 2028 ready-unit guarantee follows from the launch.
Does freehold guarantee appreciation?
No. Tenure does not remove price, financing or maintenance risks.
Can HDB EHG be used?
No, it does not automatically apply to conventional private condominium purchases.
Where should a buyer check current stock?
Far East Organization’s authorised project sales team and legally relevant documents.
Official sources and related reading
Far East Organization’s announcement gives the original guide price and expected TOP. Reported launch transactions are dated separately. Only authorised developer materials provide the legally operative price, apartment and contract for a specific purchase.
Far East Organization 2 October 2026 official launch, building, prices and TOP
EdgeProp 18 October 2026 sales report, 25 units and S$3,460 psf
The Business Times 18 October developer-reported launch response
LTA operating rail network and Novena MRT information
URA Singapore urban and property market source
HDB Flat Portal for separate subsidised public housing purchases