How do you translate cosmetics labels, ingredient lists and product claims correctly without changing the product? Treat cosmetic packaging as controlled product information, not a small advertisement. Accurate cosmetics translation must preserve product identity, ingredient nomenclature, ingredient order, net contents, directions, warnings, batch and date information, responsible-party details, colour/shade identity and the exact strength of every claim. A fluent target label can still be wrong if it renames an ingredient, turns “helps moisturise” into “repairs eczema,” changes a warning or makes one shade look like another.
People searching for cosmetics translation, cosmetic label translation, beauty packaging translation, INCI translation, cosmetic ingredient list translation, cosmetics localization, cosmetic claims translation and multilingual cosmetics labels are working across both branding and regulated labelling. Current FDA material emphasises ingredient declarations, required label information and truthful, non-misleading claims; current European Commission CosIng resources maintain common ingredient nomenclature for labelling and explicitly reference internationally recognised naming systems including INCI. Translation therefore has to preserve product facts while respecting the rules of the actual target market.
This guide explains how to translate cosmetics packaging without changing what the product is or what the label claims. It covers ingredient names, fragrance and colourant terminology, warnings, directions, net quantity, shade naming, claims, market adaptation, e-commerce alignment, artwork, formula changes and final QA. It is about translation and product-information integrity, not cosmetic, dermatological or medical advice.
Cosmetics Translation Is Product-Information Preservation
A cosmetic product moves through formula records, regulatory files, packaging, e-commerce, advertising, consumer support and sometimes professional salon materials. The same product name, ingredient list and claim may appear across every channel. Translation must keep those surfaces aligned. The target language should describe the same product, same formula, same intended cosmetic use and same approved claims as the source. Styling can change with audience; product identity cannot.
1. Start With the Target Market
Cosmetics labelling rules differ by jurisdiction. Record country, language, product category, pack size, source artwork version and responsible regulatory owner before translating. Do not assume one French, Spanish or English pack can be reused unchanged in every country using that language. Ingredient nomenclature, warnings, business details and claim requirements can vary. Translation and regulatory localisation should be logged separately.
2. Identify Product Category Before Choosing Vocabulary
A cleanser, moisturiser, shampoo, fragrance, nail product, hair colour, sunscreen or makeup product can use different conventional language and may face different requirements. Determine what the source product is before translating category names or directions. Do not turn a leave-on treatment into a rinse-off product or a cosmetic into a medicine through careless wording.
3. Protect the Brand Name
Brand and line names are identity assets. Do not translate them by dictionary meaning unless the brand owner has an authorised target form. Keep spelling, capitalisation and trademark conventions consistent across packaging and digital commerce. A translated descriptor can sit beside the brand, but should not create a second unofficial product name.
4. Separate Brand Name, Product Name and Marketing Descriptor
A pack can contain a brand, a functional product name and a marketing phrase. “Brand X,” “Hydrating Facial Cleanser,” and “Fresh Dew Complex” serve different roles. Translate each according to policy. Do not promote a poetic marketing phrase into the formal product identity if the source does not.
5. Preserve Net Quantity
Net contents can be expressed by weight, volume or count. Protect the number and unit. If the target market requires another unit system or dual declaration, use the authorised regulatory conversion and verified rounding. Do not confuse package size with recommended amount of use. The net quantity should remain the same commercial product fact.
6. Preserve Principal Display Information
Many markets distinguish a main display panel from other information panels. Translation expansion can change what fits on the front of pack. Do not solve space pressure by deleting required product identity or quantity information. Work with artwork and regulatory teams to redesign rather than weakening the content.
7. Preserve Ingredient Order
Ingredient declarations can follow regulated ordering rules. Translation should preserve the approved source list and its sequence unless authorised market localisation provides a different compliant list. Do not alphabetise ingredients for readability. Order can carry formula and regulatory meaning.
8. Use Controlled Ingredient Nomenclature
Cosmetic ingredients are often labelled using standard common names or INCI-aligned nomenclature. Do not translate an ingredient into an everyday synonym because it sounds more consumer-friendly. The European Commission’s CosIng glossary, for example, compiles common ingredient names for cosmetic labelling and takes account of internationally recognised nomenclatures including INCI. Use the naming source required for the actual market.
9. Do Not Treat CosIng as Permission to Use an Ingredient
A terminology database can tell you how an ingredient is named without deciding whether it is permitted in a particular product or concentration. The European Commission explicitly notes that CosIng is informative and does not itself establish authorisation. Translators should use nomenclature resources for naming, not make regulatory safety or formulation decisions.
10. Preserve CAS, EC and Other Technical Identifiers When Present
Technical dossiers or professional materials may include CAS, EC or internal ingredient identifiers. Keep them exact. Do not translate or alter digit grouping. These identifiers can help reviewers confirm that a target ingredient name refers to the correct substance.
11. Preserve Colour Index Numbers
Colour cosmetics can use Colour Index or CI numbers. Protect the number and approved nomenclature. Do not translate CI codes as ordinary words. Keep them attached to the correct colourant and product or shade record.
12. Preserve Fragrance and Perfume Nomenclature
Labels can use terms for perfume, fragrance or aromatic compositions according to market rules and approved nomenclature. Use the authorised target form. Do not infer individual fragrance components beyond the approved ingredient list. Fragrance terminology should remain aligned across formula records, label and e-commerce listing.
13. Track Fragrance-Allergen Changes by Market and Date
Regulatory requirements can evolve. The European Commission currently notes transition periods connected to expanded individual fragrance-allergen labelling. Translation teams should therefore record the applicable formula, market and release date and should not reuse an older target ingredient list simply because the base fragrance is unchanged. Lifecycle context matters.
14. Preserve Nanomaterial or Other Qualified Ingredient Forms
If the approved source distinguishes a nano form, derivative, salt or other qualified ingredient identity, keep that qualification. Do not simplify a long ingredient name until it describes a broader substance. Ingredient nomenclature is not marketing copy.
15. Preserve Ingredient Parentheses and Sub-Lists
Formulations or labels can contain parenthetical botanical names, alternative names or component sub-lists. Keep punctuation and hierarchy. A misplaced bracket can make an ingredient appear to modify the wrong substance. Review final artwork because line wrapping can hide structure.
16. Preserve Botanical Names and Plant Parts
Botanical cosmetic ingredients can include genus/species names plus leaf, root, seed, fruit or extract descriptors. Translate only according to approved nomenclature. Do not replace one plant part with a generic plant name. A label should remain traceable to the formulation record.
17. Keep Ingredient Lists Aligned Across Pack Sizes
A product can have multiple pack sizes sharing one formula. Use the same approved ingredient list unless product or regulatory teams specify otherwise. Do not let one language or pack size drift because an old artwork file was reused. Formula version and artwork version should be linked.
18. Preserve Formula Variant Context
Shades, fragrances or regional variants can have different ingredients. Store variant ID in translation memory and terminology context. A near-match from “Rose 01” may be wrong for “Berry 02.” Do not auto-approve ingredient lists across variants.
19. Translate Directions as Product Instructions
Cosmetic directions can tell consumers when, where and how the product is intended to be applied. Preserve sequence, frequency and conditional wording as approved source content. Do not add skincare routines or usage advice. This article concerns translation integrity, not instructions beyond the manufacturer’s approved label.
20. Preserve Rinse-Off Versus Leave-On Meaning
“Rinse thoroughly” and “leave on” describe different product use. Keep such actions unmistakable. Do not replace them with vague phrases like “finish as desired.” Product category and safety can depend on this distinction.
21. Preserve Avoid-Area Warnings
Labels can contain warnings such as avoiding eyes or specific areas. Translate the location, action and condition exactly. Do not broaden or narrow the area. If the source says “avoid direct contact with eyes,” do not turn it into “do not use near eyes” unless authorised.
22. Preserve Discontinue-Use Wording
Some cosmetics include instructions concerning irritation or adverse reactions. Translate the approved source wording without adding medical advice. Preserve urgency and conditions. If the source directs the consumer to seek professional advice, keep that action exactly as stated.
23. Preserve Product-Specific Warnings
Aerosols, hair products, bath products and other categories may require specific warnings in some markets. Use the exact target-market approved wording. Do not create a general warning from memory. Regulatory or safety teams own the content; translators preserve it.
24. Distinguish Warning, Caution and Direction
A mandatory warning is not an ordinary usage suggestion. Keep section headings and severity consistent. Do not move a warning into decorative fine print because artwork space is tight. Prominence can be part of compliance and safety communication.
25. Preserve Batch and Lot Identifiers
Batch or lot codes are traceability data. Translate the field label where appropriate but never alter the code. If the code is printed dynamically, protect placeholders in the artwork. Product complaints and recalls depend on accurate lot identity.
26. Preserve Date Information
Some markets or products use durability, expiry, manufacture or period-after-opening information. Keep the date concept distinct. Do not translate a period-after-opening symbol as a general expiry date. Follow the target market’s authorised terminology and artwork conventions.
27. Preserve Period-After-Opening Information
A symbol such as an open jar with a month count can indicate the usable period after opening under certain regulatory frameworks. Preserve the number and explanatory terminology. Do not confuse it with shelf life before opening.
28. Preserve Storage Conditions
If the label states a temperature, light, humidity or closure condition, translate it exactly and protect the value. Do not invent storage advice from the product category. Market-specific changes should come from the product owner or regulatory team.
29. Preserve Responsible-Party Roles
Manufacturer, distributor, responsible person, importer and local representative can be distinct legal or commercial roles. Translate the role label accurately. Do not make an importer look like the manufacturer. Keep company names and addresses exact unless an official translated form exists.
30. Preserve Business Addresses and Contact Details
Check phone numbers, addresses, URLs and email addresses. Do not translate a URL. If a market-specific contact is inserted, record it as authorised localisation. Contact blocks often bypass prose review, so they deserve a separate data check.
31. Translate Claims Conservatively
Claims are high-risk because translation can strengthen them unintentionally. “Helps hydrate” should not become “restores damaged skin.” “Appearance of fine lines” is not the same as changing the underlying structure of skin. Preserve scope, evidence level and cosmetic purpose.
32. Preserve Truthful and Non-Misleading Scope
FDA guidance, for example, states that cosmetic labelling claims must be truthful and not misleading, and that certain disease-treatment or structure/function claims can cause a product to be regulated as a drug. Other markets use their own frameworks. Translation should not push a cosmetic claim into a stronger therapeutic territory than the source.
33. Distinguish Cosmetic and Therapeutic Claims
Words like treats, heals, prevents disease, regenerates tissue or changes body function can have different regulatory consequences from appearance-focused cosmetic claims. Do not substitute a stronger verb simply because it sounds persuasive in the target language. Marketing teams should approve transcreation within the product’s authorised claim boundaries.
34. Preserve “Helps” and Other Claim Qualifiers
Qualifiers such as helps, visibly, temporary, appearance of and up to can materially limit a claim. Keep them. Do not delete “helps” to create a stronger promise, and do not add “clinically proven” unless the source and approved evidence support that exact claim.
35. Preserve Comparative Claims
“30% more,” “twice as long,” or “compared with our previous formula” needs a comparison basis. Translate the number, comparator and condition. Do not change “more” into “best” or “longer-lasting” into an absolute superiority claim.
36. Preserve Test and Evidence Qualifiers
Consumer perception tests, instrumental tests, clinical assessments and laboratory studies are different evidence types. Translate the source descriptor accurately. Do not call a consumer survey a clinical study. If a footnote explains the test population or duration, keep it connected to the claim.
37. Preserve “Dermatologist Tested” and Similar Phrases Exactly
Do not expand a testing statement into a safety guarantee. “Dermatologist tested” is not automatically “dermatologist approved” or “safe for all skin.” Translate the exact claim and any qualifying footnote. Market-specific claim rules should be checked by the regulatory owner.
38. Preserve “Hypoallergenic” and Sensitive-Skin Claims Conservatively
These terms can have market-specific regulatory and evidentiary implications. Translate only the approved source wording. Do not add certainty such as “will not cause allergies.” FDA material, for example, discusses the limits and regulatory context of common cosmetics claims including hypoallergenic.
39. Preserve Natural and Organic Claims
Natural, organic, botanical and clean-beauty language can have different legal or certification contexts. Do not turn a descriptive ingredient story into a formal certification. If a logo or certifier is present, preserve its official name and approved target wording.
40. Preserve Cruelty-Free and Animal-Testing Claims
Translate the exact source claim and certification context. Do not broaden “not tested on animals by us” into an absolute supply-chain claim if the source does not. Such claims should remain linked to the product owner’s approved evidence and market rules.
41. Preserve Vegan and Vegetarian Claims
Do not infer vegan status from the ingredient list. Translate only an approved product claim. If a certification mark is used, preserve the mark and official wording. Ingredient naming and claim status are separate data fields.
42. Preserve SPF and Sun-Protection Terminology by Market
Sun-protection products can fall under different regulatory categories across markets. Translate SPF values, protection claims and directions only from authorised target-market content. Do not use a cosmetic claim framework where the product is regulated differently. Regulatory classification is not a translation decision.
43. Preserve Water-Resistance Claims
If the approved pack states water resistance for a defined period or test condition, preserve the duration and wording. Do not upgrade “water resistant” to “waterproof.” A stronger adjective can materially change the claim.
44. Preserve Shade Names and Codes
Colour cosmetics combine shade code, commercial shade name and sometimes descriptive colour. Protect the code. Localise the shade name according to the brand policy, but keep it mapped to the same SKU. One target name should not accidentally swap “Warm Beige 03” with another shade.
45. Preserve Finish and Coverage Terms
Matte, satin, sheer, medium coverage, buildable and full coverage describe distinct cosmetic effects. Use the brand’s approved target vocabulary. Do not make a sheer product sound full coverage because a local adjective feels more attractive.
46. Preserve Hair-Colour Shade Systems
Hair-colour products may use shade numbers and technical tone descriptors. Protect numeric codes and approved colour naming. Do not infer how the product will perform on a user. The translation should remain tied to the manufacturer’s shade system.
47. Preserve Small-Pack Abbreviations
Cosmetics can have tiny labels. Use approved abbreviations and symbols; do not invent short forms during layout. If required wording cannot fit, packaging and regulatory teams should redesign the presentation. Translation should not silently remove mandatory meaning.
48. Review Multi-Language Packs as Visual Systems
Multilingual packaging can interleave several languages. Keep each directions and warning block complete and visually separate enough to avoid cross-language mixing. Do not let a target warning appear attached to another language’s product name or ingredient heading. Artwork hierarchy is part of meaning.
49. Preserve Ingredient Lists on E-Commerce Pages
Online listings often repeat product name, ingredient list, claims and directions. Use the current approved pack as the source of truth and record version. The e-commerce product localisation owner provides the search and marketplace layer. Cosmetics translation supplies the controlled product facts.
50. Keep Product Pages From Outrunning the Pack
A website can be updated faster than physical packaging. Do not publish a new claim or formula description in target language before the approved source and market release allow it. Coordinate launch dates and formula versions across e-commerce, social and packaging.
51. Preserve Product-Review and FAQ Boundaries
Customer-service FAQs can explain how to find ingredients, shade names or product directions, but should not create new claims. Translate support answers consistently with the current pack. The customer-support owner provides the service-language layer.
52. Build a Cosmetics Termbase
Store product category, brand-approved target names, ingredient nomenclature, warning phrases, directions verbs, claims, shade descriptors, pack terms and market-specific notes. Mark ingredients, warnings and regulated claims as high risk. Include prohibited variants so translators do not introduce stronger or misleading wording.
53. Use Translation Memory With Formula Context
Cosmetics packaging repeats, but formulas and claims change. Tag segments by product, formula revision, shade and market. Near matches containing ingredient lists, warnings or claim numbers require active review. A 99% match can contain the one ingredient or qualifier that changed.
54. Run an Ingredient-Only QA Pass
Compare ingredient list order, spelling, controlled names and variant applicability. Do not rely on general proofreading. Long uppercase ingredient strings can hide small differences. Use structured comparison where possible and review final artwork.
55. Run a Claims-Only QA Pass
Extract every front-of-pack and supporting claim. Compare target scope, qualifier, number, comparator and footnote. Check that the target does not become more absolute. Claims deserve separate review from ingredients because the risk is semantic rather than primarily data-oriented.
56. Run a Numerical and Code QA Pass
Compare net contents, percentages, shade codes, dates, batch placeholders, claim percentages, contact numbers and product codes. Protect decimal separators and units. Record authorised market conversions separately from translation differences.
57. Review Final Artwork at Actual Size
Check ingredient legibility, warning prominence, line breaks, claim footnotes, shade code and net quantity on the final pack. Target text that technically fits at 400% zoom may be unreadable at real size. If the artwork cannot hold required content, redesign rather than delete meaning.
58. Preserve Right-to-Left and Complex-Script Behaviour
Mixed Latin ingredient names, numbers, shade codes and right-to-left text can reorder unexpectedly. Test final artwork with native-language reviewers. Do not mirror logos, product direction arrows or icons unless the design system intentionally requires it.
59. Version-Control Formula, Claims and Artwork Together
A formula change can alter ingredient list, warning, claim or product story. Maintain a change-impact matrix by SKU, shade, pack size, market and language. Do not update one target panel and leave e-commerce or other pack sizes on the previous formula.
60. Distinguish Formula Change From Translation Revision
Record whether a change is source content or target wording only. A new ingredient list may require regulatory review; a spelling correction may not. Keeping the distinction visible helps quality teams know when a full product review must be reopened.
61. Preserve Recall and Safety-Notice Product Identity
If a cosmetics business issues a safety communication or recall, translate product name, shade or variant, lot codes, dates and affected market exactly. Do not broaden or narrow the affected products. The target notice should let consumers identify the same pack as the source notice.
62. Preserve Complaint Terminology Without Diagnosing
Customer complaints can describe irritation, packaging defects, colour mismatch or other issues. Translate the customer’s statement faithfully. Do not convert an observation into a medical diagnosis or confirmed product defect. Internal complaint categories should use controlled terminology and remain distinct from consumer language.
63. Align Professional Salon Materials With Retail Labelling
Professional-use instructions, training and retail packs can refer to the same product with different levels of technical detail. Keep product identity, shade names, warnings and ingredient terminology aligned. Do not copy professional procedure text into a consumer label without approved adaptation.
64. Preserve Product Claims Across Campaigns
Launch campaigns, social captions and retailer pages may paraphrase pack claims. Build campaign target language from the approved claim matrix. Creative transcreation is welcome within the authorised semantic boundary; it should not create therapeutic, absolute or comparative claims that the approved product information does not support.
65. Track Nomenclature Updates
Ingredient glossaries and regulatory terminology evolve. The European Commission’s current common-ingredient glossary was updated through a 2025 implementing decision and is subject to further updating. Maintain nomenclature version and market applicability in the termbase. Do not change a live pack solely because a database entry exists; route updates through product and regulatory governance.
66. Preserve Fragrance-Allergen Transition Versions
Where market rules include transition periods, one product can legitimately have old and new artworks in circulation. Translation records should show which ingredient declaration belongs to which release period. Do not merge the two lists into a hybrid target version. Lifecycle traceability protects both compliance and consumer consistency.
67. Preserve Tester and Sample Pack Identity
Tester bottles, sachets and promotional samples can have different space constraints while still representing the same product. Protect shade, formula, batch and warning identity. Do not assume a miniature sample can omit whatever the translator considers secondary. Regulatory and packaging owners determine required content; translation preserves the authorised sample artwork.
68. Keep Shade-Finder and Virtual-Try-On Terminology Mapped
Digital shade finders, AR try-on tools and retailer filters often use the same shade names and undertone descriptors as the physical pack. Maintain one SKU-to-name mapping across languages. If a digital tool says “Neutral 04” while the carton says “Natural 04,” consumers may believe they are different shades.
69. Translate Complaint and Safety Records as Records
Internal product-safety files can contain consumer wording, investigator notes, lot data and assessment status. Keep attribution and workflow state clear. A customer’s “burning sensation” report should not automatically become a confirmed diagnosis or product defect in translation. Record language should preserve what was reported and what was later concluded as separate layers.
70. Preserve Retailer Data-Feed Fields
Retailer feeds may separate product name, shade, claims, ingredients, directions and warnings into structured fields. Keep target strings mapped to the correct field and SKU. Do not paste a front-of-pack claim into a regulated ingredient field or shorten a warning because a retailer character limit is inconvenient. Escalate format constraints.
71. Maintain a Language-Version Register
For global launches, record product, SKU, formula version, artwork version, language, country and approval state. This prevents a shared language such as French or Spanish from being treated as one universal regulatory pack when countries require different contacts, claims or warning wording. Language and market are separate dimensions.
72. Audit Live Packs After Launch
Post-launch audits can compare shelf packs, e-commerce pages and internal approved artwork. Look for outdated ingredient lists, mistranslated shade names, missing qualifiers and market-mismatched contact details. Translation quality is not finished when the PDF is approved; the released product should match the approved target record.
73. Separate Translation From Cosmetic Safety Assessment
Translators should not decide ingredient safety, permitted concentration, product classification or claim substantiation. If the source appears inconsistent with regulatory terminology, raise a query. Qualified cosmetic safety, regulatory and legal teams own those decisions. Translation preserves approved content.
74. Separate Translation From Medical Advice
Cosmetic labels and support content should not acquire treatment advice through translation. If a source statement sits near the cosmetic/drug boundary, preserve it exactly and escalate any concern. Do not add diagnostic or therapeutic language in an attempt to be helpful.
Worked Example: Claim Strength
Source: “Helps reduce the appearance of dry lines.” The target should preserve helps and appearance. Translating it as “repairs wrinkles” removes both qualifiers and changes the claim. The result may no longer describe the same cosmetic proposition.
Worked Example: Ingredient Name
Source ingredient list uses an approved common ingredient name. The target should use the market-approved nomenclature rather than an everyday household synonym. If the product page uses a consumer-friendly explanation, keep that separate from the formal ingredient declaration.
Worked Example: Shade Identity
Source: “Shade 03 Warm Beige.” Preserve code 03 and brand-approved target shade name. Do not translate “warm” in a way that means temperature rather than colour undertone. Keep the SKU mapping in the terminology record.
Worked Example: Warning
Source: “Avoid direct contact with eyes.” The target should preserve avoidance, direct contact and the specific area. “Do not use around eyes” broadens the restriction; “keep out of eyes” may be acceptable only if the approved market wording carries the same meaning.
Cosmetics Translation QA Matrix
Review product identity, ingredient order, ingredient nomenclature, colourants, fragrance terms, warnings, directions, net quantity, batch/date fields, claims, shade identity, business details, market-specific adaptations, e-commerce alignment and final artwork separately. Then compare every variant against formula and claim versions. Product-information consistency is the central quality objective.
A Seven-Pass Cosmetics Review
Use a product/variant pass; an ingredient-nomenclature pass; a warning/directions pass; a claims pass; a numerical/code pass; a market-localisation pass; and a final artwork/digital pass. High-risk formula, safety and regulatory language should receive qualified product/regulatory review.
Common Failure Modes
Common errors include translating a brand name accidentally, reordering ingredients, replacing controlled ingredient nomenclature with everyday synonyms, applying one shade list to another variant, removing claim qualifiers, turning a cosmetic claim into a therapeutic claim, weakening a warning, confusing expiry and period-after-opening, copying an old formula into e-commerce and shrinking required text until it is unreadable. These failures arise when cosmetics packaging is treated as pure advertising.
How AI Can Help
AI can help extract terms, compare formula versions, detect inconsistent shade names and flag claim drift. It can accelerate low-risk copy adaptation in approved workflows. It should not decide ingredient safety, regulatory classification, therapeutic status or claim substantiation. Final controlled content needs human and specialist review.
Practice and Transfer
Use a fictional cosmetic product with invented ingredients, one shade code, a simple direction and a non-medical marketing claim. Build a termbase and translate a mock carton, bottle and e-commerce listing. Verify that product identity, ingredient list, warning and claim remain aligned. This trains cosmetics label governance without giving real cosmetic or medical advice.
Frequently Asked Questions
What is cosmetics label translation?
It is the translation and localisation of cosmetic product names, ingredients, warnings, directions, claims, quantities and packaging information for another language and market.
Should INCI ingredient names be translated like ordinary words?
No. Use the ingredient nomenclature required by the target market and approved product records.
Can claims be made stronger in translation?
No. The target should preserve the authorised semantic scope and qualifiers of the source claim.
Can AI translate cosmetics packaging?
AI can assist with controlled drafting and QA, but ingredient nomenclature, warnings, claims and market compliance require human and specialist verification.
Where This Article Sits in the Translation Architecture
This article owns the cosmetics product-labelling lane inside Master Art of Translation. It complements Food Labels, Nutrition and Allergens, Pharmaceutical Product Information, E-Commerce Product Listings and Terminology and QA.
The Principle to Keep
Cosmetics translation is correct when the target package still identifies the same product, lists the same approved ingredients, preserves the same warnings and directions and makes no stronger claim than the authorised source. Translate the product-information system, not a new beauty promise.